DVD
1.)This DVD cover follows a lot of the similar conventions that are used:
Central Image, Slogan/ Catchphrase, Director Credits, Reviews and Ratings, Director's Block, Social Media, Partners and Sponsors.
2.) The ratings and reviews by many film organisations and media companies would help in creating a brand image for iLL Manors. As the film is very-low budget, there are insufficient funds available for advertising, so positive and 5-star reviews are considered pots of gold in creating a good light behind the film and would help increase awareness due to the good reviews. It would help in getting the movie across and familiar to large audiences and would help in reaching the films ideal target audience and would also help in attracting larger audiences, helping widen the films target audience.
3.) There is synergy between the film poster and the film trailer. They both follow a similar path in terms of the information they both display, and the tone and feel of both are of very similar compared to other forms of print media.
Central Image, Slogan/ Catchphrase, Director Credits, Reviews and Ratings, Director's Block, Social Media, Partners and Sponsors.
2.) The ratings and reviews by many film organisations and media companies would help in creating a brand image for iLL Manors. As the film is very-low budget, there are insufficient funds available for advertising, so positive and 5-star reviews are considered pots of gold in creating a good light behind the film and would help increase awareness due to the good reviews. It would help in getting the movie across and familiar to large audiences and would help in reaching the films ideal target audience and would also help in attracting larger audiences, helping widen the films target audience.
3.) There is synergy between the film poster and the film trailer. They both follow a similar path in terms of the information they both display, and the tone and feel of both are of very similar compared to other forms of print media.
Billboard
1.) The Billboard is quite wide and it evidently stands out which is an important factorer.The text is also in bold which helps people in cars and on the move to easily identify the sign.
2.) The black and grey background colour helps identify the Ill Manors brand as the these colours connote dullness and sadness which is what the sort of lifestyles in Ill Manors is portrayed as. The film is also quite dark as it shows cruel realities and ways of life.
3.) The soundtrack and the film work with each other on this one as they cross promote each other.
Cinema poster
1.) Title of Film, Slogan/ Catchphrase, Director Credits, Release Date, Age Rating, Central Image, Social Media.
2.) Here, the use of the font typeface and sizing helps identify the branding behind iLL Manors. Across many of the print adverts and even the trailer for the film, a bold capitalised font is widely used which signifies a sense of dominance and grittiness which summarises the meaning behind the iLL Manors film. The consistent use of the same font style and size adds to its professionalism, but also creates a sense of power towards the youth within the way the poster is signified to the audience.
3.)There is synergy between the DVD Extras and this movie poster, as both convey the films slogan in a manner which is considered significant to the audience
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