Ill Manors: Print Platform

Men's Health Interview

• Target Audience

A typical target audience for a Men's health magazine would be some one who fits in the age demographic of teenagers and adults, approximately 16-45, this is because these people may also fit into another group called the psychographics as they may be aspirer's who want to better themselves. The audience will be predominantly male for obvious reason and this links well with the film Ill Manors as the audience would be largely male. Females are of course welcome to the magazine but it may not appeal to them in the same way it does to males.

• Does it do more then entertain/ what is the audience appeal?

The ideal target audience of this article would be more males than females, as this article is featured in a more male-preferred magazine. It would be a percentage rate of 70/30 and would be a age range from 17-35. It would also appeal to those in ABC1 clerical groups, as Men's Health is a subscription magazine and more appealed readers would have a subscription than those in lower demographic groups. This type of article would majorly appeal to aspirers, those who care about their looks and are very image orientated. 

• codes/conventions of print interview?

The interview is quite straightforward and follows a generic structure of question and answer. There isn't much text, which is a good thing in this context as men wouldn't necessarily want to read vast paragraphs so this appeals to their needs and would make them read more.

• narrative?

The article shows a subtle sense of the equilibrium theory by Todorov. The equilibrium could be Plan B was a healthy individual who was making music and films, the disequilibrium would be he went on tour and smoked and drank a lot, which consequently caused rapid weight gain over a short period of time. The restored equilibrium would be him losing all that weight and him being proud of how he looks and the increase in his confidence as a result.

• synergy?

The magazine, Men's health gave a Plan B a recommendation on his Film Ill Manors, the review from Men's health was also placed in the trailer, this then promotes Men's health and the article about Plan encouraging more people to buy the magazine. People reading the article may also be tempted to go and watch the film Ill Manors so in this way the two media platforms cross promote each other.

NME Magazine Interview

• Target Audience

The ideal target audience of this interview would be more teenagers who are fans of Plan B and his music career. As the article is featured in a music magazine, it would be appealing to those who are familiar with B's music career. Youths who see Plan B as a representative of the youth may also read the magazine, as they may want to hear his views on why youths themselves started the riots and may want to see how he expresses the youth. Older readers may also be interested in reading this article, mainly because it is about the riots, but it may also interest them as it may help them understand the real reason why youths rioted and the consequences that occurred due to a cut in funding. This article may appeal to those in BC12 clerical groups. It would appeal to both males and females, as both genders could be readers of NME magazine, at a 60/40 male to female range and an age range between 16-29 year olds. It would appeal to reformers and explorers. 

• Does it do more then entertain/ what is the audience appeal?

In this case as this magazine is a music one i think that it would appeal to people who like different genres and in this case it is rap. This magazine is unique as it can appeal to many groups all at one time or just each one separately in different articles which it does here. 

• codes/conventions of print interview?

It includes all of the below:

Title of Article, Image, Sub-Headings, Quotes from Interview, Slogan, Developed Structure of Argument

• narrative

The way he talks about the government and the youth may be a way in which creates narrative and ultimately creates interest through the way in which the story is told. The way he is blaming the government for the riots as the cut funding for art and culture emphasises the views and opinions that are set of the government by many individuals. He takes the blame and bad-light away from the youth and directs it to a more reasonable reason to why the riots initially started, which may create an interesting narrative type.

• synergy?

As Ill Manors has a soundtrack this in itself cross promotes the whole venture as songs from the soundtrack convey a message through the film so people interested in the film would be interested in the soundtrack and vice versa.

Guardian Interview

• Target Audience

A typical Guardian audience may be quite a young one/ urban. The psychographic may be more suited to explorers as well so the paper isn't necessarily  targeting anyone mainstream. It would appeal to both males and females, at a 60/40 male to female percentage, it would range from 16-40 year old readers who are in ABC1 clerical groups. It would also appeal to reformers and succeeders as they would be ones who want to seek control and aspire to reach high goals and also those who are willing to seek enlightenment in order for personal growth.

• Does it do more then entertain/ what is the audience appeal?

As the Guardian is more a of left wing tabloid newspaper it's intentions of this type of film genre would be quite negative and this article does not entertain but inform, but it informs and gives off only a one sided negative opinion in which shorthand stereotypes are used to give off a negative representation of lower class people.

• codes/conventions of print interview?

Like most newspaper articles, there isn't any evident question and answer formats but it seems like one long piece of text with more sophisticated language used in comparison to other magazines. 

• narrative

The narrative starts right from the beginning of Plan B's life, it explains his school-life and how it was growing up in a dysfunctional family. It goes through the equilibrium technique which helps the reader stay engaged throughout the article. It then transitions to his life now and how much has changed and the work he has put in, in order to get where he wants to be as an aspiring musician and film-maker.

• synergy

like other aspects of his promotion he sympathises with the audience in hope that this gets them to watch the film and or buy the soundtrack.

Daily Mail

• Target Audience

The Daily Mail is a right wing tabloid newspaper, which means it wouldn't share the same views as a Guardian audience who would be in favour of Plan B's film as it shows what a conservative government is not doing for their struggling people. The psychographic for the Daily Mail would probably be succeeders as they are less socialist.

• Does it do more then entertain/ what is the audience appeal?

This article does not entertain. Like the others it features Plan B's film which in a way helps his advertising campaign but this article is very one sided and quite bias as it doesn't give Plan B a chance to voice his opinion about what has been said. Audiences who are unaware about lower class peoples way of lives would see this article ans assume it as all correct and that everyone is like that, this is the use of shorthand stereotypes.

• codes/conventions of print interview?

It's not quite an interview as only one side is voiced here, however for such a bad review there are typical elements such as the sarcasm which is apparent throughout, it is there to mock the film.

• narrative

There is no clear narrative as there is just constant negative points being said about the film and Plan B.

• Synergy

As the trailer is featured in the article this could be seen as a way of promotion as even though it is getting quite negative reviews it is able to reach out to a curious audience who may have never indulged into this genre before so may be intrigued.