Ill Manors: E-media Website analysis

Examples of the Ill Manors brand

The typical colour scheme from the Ill Manors DVD cover and film cover are in this and this signifies that it is linked to the Ill Manors brand. The colour scheme is quite dull and grey which can connote emptiness and that of which something is dying, in this case you could imply that the environment that these people is living in is wasting away. There is also a "#IllManors" painted on the wall of a house which links to Ill Manors twitter feed which helps promote the film on a wide scale across social media. Action codes in the image, for example the gun also help build a strong image for the movie as it gives an insight and a reminder that the streets are dangerous. The logo is also situated in the top left corner of the homepage, the logo has almost become a standard to use to signify that this product is from Ill Manors as the trailer,movie, print platforms and social media accounts all display this exact same logo so people can then familiarise themselves with it and recognise the Ill Manors brand a lot easier. Another point to add, there is graffiti on one of the walls of the house, this links to the movie as similar shots were seen with vandalised property, this image on the homepage then helps signify what sort of genre this belongs to.

How does the website encourage the audience to buy or interact with Ill Manors products?

On the homepage it is evident that above offering extras such as still shots and more behind the scenes footage the main aim for this webpage is to help promote and sell Ill Manors. This is shown by the large text at the top of the screen which stands out, it reads "On Blue-ray,DVD, download and on demand now" this is there to notify the audience that there product is available to purchase/rent. There is also graffiti shown in the image on the homepage which says "Ill Manors buy now" this is subtle although may be effective as it could be directed to a particular market segment/target audience. As it is graffiti some youths may feel it relates to them if they're interested in street culture so they may then want to buy the film because they know it relates to them,  The webpage also helps users interact it with it by making it more user friendly, for example the website isn't clutters with links and advertisements, it's simple and to the point which helps young and older people navigate through the webpage, by doing this people may stay on the site longer and check out and interact with all of the websites features.

Plan B's website

On Plan B's website, the social media aspect is evident in a lot of places as this is probably one of the best ways that Plan B can advertise and promote his work. His core target audience would be teenagers and young adults and these are the people that are the most socially active so it would be beneficial for him to use social media platforms such as Facebook, Twitter and Instagram to showcase his work and interact with his fans. To show the social media links there are icons of the social media sites and other links from the banner of the website. There is also posts from Plan B's twitter posted around the homepage to show his most recent tweets.

Plan B's statement on Ill Manors

The statement he made that you cant "justify the riots in any place but tottenham" shows that he condones it but understands why is happened in the area which there was conflict and no where else. He also went onto say about the upper classes looking down upon and ridiculing the lowe classes and that the youth of the lower classes have been failed by everyone else. This links to the Tedx lecture that we studied about Plan B. In the lecture he talked about the government and other people showing no love and giving off only negative prejudices about the isolated youths and this made them become the rejects and scarred people they are today.

Social media overtaking official websites?

For most films of a large budget, they are aimed at target audience between the ages of 5-30, this includes young families, teenagers and children. within these groups these are the main users of social media and technology. As a result promoting films for these people would be better done through social media and not through costly television advertisements. Also, advertising films on social media is relatively free of charge which could save money for amaeture film makers and low budget productions. Websites can be costly but effective also as synergy can be created by offering social media links in the website to get more people involved.