- The Tag London campaign was set up as a way of promotion of the soundtrack and film but this wasn't the only intention the creators had; they wanted to voice the opinions of the residents of London who thought had political view points and strong assumptions about what was happening to their city. This was a powerful way of doing so as it was done on a large social media platform which is accessed by millions of people so the opinions of people go a long way.
- The Tag London campaign was first set up to promote the soundtrack, however due to the synergy of this project the soundtrack promotes the film so the Tag London campaign would have been successful in spreading the word about Ill Manors.
- Examples of synergy I can find that is similar to that of the Tag London campaign is how they used one aspect of the Ill Manors project to cross-promote another. For example, the soundtrack was being promoted on the Ill Manors Tag London website and the soundtrack in itself promotes the film as they work together in a way to promote.
- User Generated Campaigns (UGC) may be more successful than traditional media campaigns such as advertisements on public transport because people may feel that they trust user generated content much more than what a company has to say about their own product. UGC may also be more memorable in a way that it stands out from traditional media so could then be said to be more effective.
- Tweets:
- "London is calling, The city is crumbling #IllManors
A target audience for this tweet would be people who see the city as being failed by the Government and neglected, this may be people around the age rating of 13-30 as they would have grew up in this crumbling city and may be intellectual enough to know that something isn't fair. A typical psychographic for this opinion may be strugglers as this is the group that may feel as been failed by it's city. This tweet can also be linked to Plan B's Tedx lecture as what he says there reflects this as they're both talking about the same thing, that the city of London they live in cannot support their wat of life and has just given up.
2. "WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS"
A target audience for this tweet would be someone who is right wing and believe more in Labours ideologies as they are obviously against conservative who they believe is helping the rich get richer. An age group to categorise this may be people between the ages of 25-40, these people may have more of a stronger political viewpoint than that of younger teens.
3."#ILLMANORS, Inclusion not exclusion"
The target audience for this tweet would be middle class people as they are the ones usually in charge of the councils and government. This statement is aimed at them to convey a message that not enough is being done to help them out of their environment and how they feel isolated and ridiculed because of it. The person that said this statement however, may be someone that fits into the struggler psychographic and and age rating of teens/young adult (13-29), this is because this is the profile of a person that comes from an area that may feel excluded. This could then link to Plan B's tedx lecture as he spoke about the young kids being shown no love from the government or people of a higher class.
4."THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS"
From looking at this quote you can tell that the person that said this is quite right wing as they obviously go against the conservative government and their ideologies of thinking into the future. This quote is aimed at the government and people similar to this person who believes in right wing ideologies as they could then spread the message about how they are being neglected and "robbed". This quote also links to the Tedx lecture as it goes with what Plan B's agenda was about how the people are suffering. It also links to the music video as the song "Ill Manors" is quite political and opinionated which is good for someone who is trying to convey a message.
5. #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB
This quote seems to come from someone who thinks this is a fight between them and the government and they don't seem to like these left wing ideologies. Therefore the target audience for this quote could be similar to that of the person who wrote it as it seems more of a calling to those of feel neglected and withdrawn from society. This fits into the struggler psychographic. This also links to the music video and film as it talks about the idea at "Broken Britain".
A target audience for this tweet would be someone who is right wing and believe more in Labours ideologies as they are obviously against conservative who they believe is helping the rich get richer. An age group to categorise this may be people between the ages of 25-40, these people may have more of a stronger political viewpoint than that of younger teens.
3."#ILLMANORS, Inclusion not exclusion"
The target audience for this tweet would be middle class people as they are the ones usually in charge of the councils and government. This statement is aimed at them to convey a message that not enough is being done to help them out of their environment and how they feel isolated and ridiculed because of it. The person that said this statement however, may be someone that fits into the struggler psychographic and and age rating of teens/young adult (13-29), this is because this is the profile of a person that comes from an area that may feel excluded. This could then link to Plan B's tedx lecture as he spoke about the young kids being shown no love from the government or people of a higher class.
4."THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS"
From looking at this quote you can tell that the person that said this is quite right wing as they obviously go against the conservative government and their ideologies of thinking into the future. This quote is aimed at the government and people similar to this person who believes in right wing ideologies as they could then spread the message about how they are being neglected and "robbed". This quote also links to the Tedx lecture as it goes with what Plan B's agenda was about how the people are suffering. It also links to the music video as the song "Ill Manors" is quite political and opinionated which is good for someone who is trying to convey a message.
5. #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB
This quote seems to come from someone who thinks this is a fight between them and the government and they don't seem to like these left wing ideologies. Therefore the target audience for this quote could be similar to that of the person who wrote it as it seems more of a calling to those of feel neglected and withdrawn from society. This fits into the struggler psychographic. This also links to the music video and film as it talks about the idea at "Broken Britain".
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