Ill Manors: E-media off site research

Ill Manors Facebook page

1. 29,879
2. Promoting the film and how to get users to interact with the service to win a copy of Ill Manors.
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This screenshot shows Plan B's NME magazine interview. As a result of this i think it would appeal to a younger target audience in the regions of 18-25 as they may be more willing to read a magazine than younger teenagers.

This screenshot offers viewers an exclusive clip to view from Ill Manors. This would appeal to an audience who are interested in the film Ill Manors and this could be from various target audiences and not just Plan B's fan base.

This screenshot shows Plan B during a musical performance at the mercury prize awards. The target audience for this would be Plan B's music fans who would be interested in rap specifically,

This screenshot shows a prize draw about how to win a limited edition DVD cover of Ill Manors. I think the target audience for this post would have to be a die hard fan of Plan B, probably a teenager aged between 13 and 18 who would be interested in collecting memorabilia of the Ill Manors brand.






This screenshot promotes a song from the soundtrack of Ill Manors. The target audience for this like one of the previous posts would be Plan B's music fans, however as the soundtrack and film are both linked (synergy) the fans of Plan B's work are both shared.






4.

• Links to the NME magazine. There is evidence that this article promotes the film as it is a music magazine and the soundtrack from Ill Manors is being promoted here which in it self promotes the film as there is synergy between them.
• Shared Plan B's photograph of him at the Mercury prize awards which he won awards at for the album Ill Manors. As there is synergy between the film and the soundtrack album, promotion occurs through this process.
• There is also an article linked on the facebook page from the Independent newspaper. Although its main purpose is to find out more about Plan B it does promote his film even more as it gives him and the Ill Manors brand free publicity.

5.

• There are many ways in which users can enter prize give aways for things such as, limited edition Ill Manors DVD covers and original copies.
• It gives some posts, for example "What scene from Ill Manors had the biggest effect on you?" this question allowed users to debate and answer what they felt they most liked about the film. It gets the users to engage with the page more and share mindful opinions.
• Promotes a social gathering for the Ill event, including film makers and actors to see there fans. This post encourages the users to get involved with the film and physically show their appreciation for it.

6.

• Previewing exclusive clips of the Ill Manors soundtrack is an example of how it cross promotes.
• Previewing exclusive movie clips from Ill Manors the film to attract peoples attention and encourage them to buy it.
• There was a peoples thoughts section that constantly came up through the facebook posts and this helped cross promote the film and the soundtrack.

7. 

8. It used it by engaging with its audience on a certain level so that they would be pumped up to see the film. They did this by offering teaser trailers and behind the scenes footage of the film. Also, the use of UGC helped keep them involved in the build up towards the release of the film.

Ill Manors twitter feed

It uses the brand in many ways to help promote the film, for example the twitter page includes various images and videos of Ill Manors. It also links various of people in its "bio" who was of significance in the making of the film

2. The main hash tag used was #illmanors, this was used on most posts to help promote the film..

3.

• @kate_jones , she helped promote the film by appealing to her target audience which is people similar to that of Plan B, however she can attract more of a female audience for this male dominated film.  
• @RevolverUk, this was the production company that helped produce Ill Manors and this company has a wide follower base so is probably one of the best ways to help reach various target audiences and not just the ones the film is aimed at.
• Q Magazine which has a ver different audience in comparison to Plan B was featured on the twitter page cross promoting the film with the soundtrack, this allowed it to reach a wider target audience including Plan B's music fans and fans of the urban genre of film.

4. The Ill manors twitter page took full advantage of twitters features as it included display pictures and background images. It also posted pictures on its feed and retweeted various images from fans and institutions.

5. A section of Ill Manors twitter feed is dominated by tweets from Plan B's tag london campaign in which there were re-tweets from all of the people who took part in it with their profile tagged. This helped reach a large target audience as there were lots of points raised for discussion and political viewpoints mentioned.

6. When the film was released and weeks prior to this the build up was emmense and there were a lot of repeated tweets, here is an example, "Who is ready for Ill Manors #illmanors" this was a popular tweet and like others it helped promote the release of the DVD and the movie in theaters without costing anything.

Ill Manors on Instagram

1. The Ill Manors instagram page consists of only images promoting the film and things that link to ir such as the soundtrack and various events that Plan B attended as Plan B has a large fan base so this could help promote the film even more,

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Unable to find posts.

3. On instagram there is a #illmanors post which has over 6,000 posts to the hashtag. As it is instagram, one of the top 3 most biggest social media networks, a lot more people would have been able to view these posts under the hashtag and spread the word to their friends.

4.

In this screenshot there are several posts related to the Ill Manors hashtag on instagram and some of them relate to similar texts that we have studied. For example, in the bottom left corner there is a video which shows a 15 second clip of Plan B's music video for Ill Manors. By using the hashtag to promote this we see how far advertising has come in 3 or so years since its release as it is still being spread around social media by its designated target audience.

Ill Manors Youtube

1. On Plan B's channel there are many music videos and listed downloads for all of his songs relating to Ill Manors soundtrack and those which were part of the album. However, some videos standout, for example there is a video posted on his channel named, BBC interview, this must be exclusive to the channel as it has not been shown anywhere else on his social media sites so the exclusivity of this makes it more appealing to his fans. There is also teaser trailers that have been released on here which was uploaded in the lead up to the launch, this was done to keep viewers occupied and encaged so they would not loose interest in waiting for Ill Manors to be released.

2. There is header picture on the front of the youtube which promotes the album, but as the Ill Manors album is featured in the film these two media outlets cross promote each other which is an example of synergy.

3.

In this image there are example of social media networks that this page links to. It shares a lot of the same links as Plan B's website as the two media texts aren't just promoting the film and the soundtrack and are linked to more of Plan B's work.