12D cover work 26/11/15

1. Graham Norton, BBC1 – Schwarzenegger (first 3 mins.)

In the fist clip we see many groups of people including Gay and straight men. We see Graham Norton who is a gay white male to be presented in this way. In terms of looking at gay people, Graham Norton is shown to be reinforcing the dominant stereotype of how they are, for example he seems to be quite feminine and jokes about his sexuality, he also dresses how a man of his tastes might expect to dress. However, in terms of the typical stereotypes of men, Graham Norton is shown to be more of an alternative stereotype as he is homosexual which isn't the preferred reading of men. Schwarzenegger on the other hand could be said to be the perfect dominant representation of Men as he is muscular and straight which seems to bode well with society. This clip could link to Medhurts shorthand theory as a lot of dominant and alternative representations of men are given in a short period of time.

James Bond London 2012

In this clip we see the fictional character of James Bong and the Queen open the London 2012 Olympic games. This clip represents London as being spectacular and modern. This is done by showing everyone London's greatest monuments and attraction which are known word wide. Towards the end of a clip we see a rather alternative representation of older people especially older women as it shows the Queen skydiving. This is significant as you may not always associate older people with taking bigger risks like this one.This again links with Medhurst's theory as the stereotypes used in this clip tells the audience a lot in a short space of time. This carries judgement so may be negative as the representation attempts to get the audience to visit London.

Some  Girls

Women are represented in various ways in this clip. The well-known stereotype of blonde women being stupid. This is shown to us at the start of the trailer as she is seen as dreamy, childish and dim. She cares about her looks as well. This therefore subverts the stereotype of women but alongside it reinforces it linking in with Medhurst’s shorthand theory. However it could also link to Mulveys theory. Laura Mulvey suggests that the dominant view in the media is masculine and created for the benefit of men. Women are presented for men to look at, hence the ‘male gaze’. This links to the idea of ‘sex sells’ and women being represented as sex objects.