Rolex
Although i don't own a Rolex, i do quite like the brand and it was founded in London. It is a great sponsorship in major sporting events which ads to its popularity. According to Dyers lines of appeal Rolexs' brand values would show successful careers and luxurious lifestyles. Rolex would be considered as a cool brand because it is very desirable because of its high price tag. If you were to own a rolex you may considered as very cool and quite successful in life.
Nike
I chose Nike because i own a few of their products, including shoes and jumpers. It is also such a big company and well loved by most people. Nike's brand values could promote elite people as they do specialise in sporting goods. It could also promote self pride as if you were to wear a Nike product you may feel good with yourself. Nike is considered as a cool brand as it is easily recognisable globally.
Netflix
I chose Netflix because i do own a subscription with them and it is easy for me to find and watch my favorite tv shows and movies. Netflixs' brand values would be to unite families (everyone wants to belong) and maybe appeal to adults as it could remind them of their childhood shows they used to watch. Netflix is very popular and cool, especially with young people as it allows for instant streaming of great movies and shows.
Bang & Olufsen
I chose Bang & Olufsen because i really like their designs and innovations of sound products. i particularly like there modern Tv's. Bang & Olufsen could appeal to many people as it links to successful careers and rich, luxurious lifestyles. This is because there products are quite exclusive and expensive. Bang & Olufsen would be considered cool as you'd have to be quite eccentric to buy some of their products.
Ray-Ban
I chose Ray-Ban because i own a (fake) pair of them. They are quite stylish and nice to wear. They may fit in with Dyers lines of appeal with beautiful men and women as they do use some models to try and promote their products and it may link to art as they are quite different and have a unique shape. I think Ray-Ban is a cool brand because they appeal to a wide audience and have a really good colour range for their sunglasses.
Nike
I chose Nike because i own a few of their products, including shoes and jumpers. It is also such a big company and well loved by most people. Nike's brand values could promote elite people as they do specialise in sporting goods. It could also promote self pride as if you were to wear a Nike product you may feel good with yourself. Nike is considered as a cool brand as it is easily recognisable globally.
Netflix
I chose Netflix because i do own a subscription with them and it is easy for me to find and watch my favorite tv shows and movies. Netflixs' brand values would be to unite families (everyone wants to belong) and maybe appeal to adults as it could remind them of their childhood shows they used to watch. Netflix is very popular and cool, especially with young people as it allows for instant streaming of great movies and shows.
Bang & Olufsen
I chose Bang & Olufsen because i really like their designs and innovations of sound products. i particularly like there modern Tv's. Bang & Olufsen could appeal to many people as it links to successful careers and rich, luxurious lifestyles. This is because there products are quite exclusive and expensive. Bang & Olufsen would be considered cool as you'd have to be quite eccentric to buy some of their products.
Ray-Ban
I chose Ray-Ban because i own a (fake) pair of them. They are quite stylish and nice to wear. They may fit in with Dyers lines of appeal with beautiful men and women as they do use some models to try and promote their products and it may link to art as they are quite different and have a unique shape. I think Ray-Ban is a cool brand because they appeal to a wide audience and have a really good colour range for their sunglasses.
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